What are your thoughts on the “Never Knowingly Undersold” strategy?

Achim Kram
CEO of vocL

John Lewis Partnership recently announced the revival of their “Never Knowingly Undersold” price pledge.

What are your thoughts on this strategy? Do you believe it is a sound business decision?

VocL Voices’ Responses

Justine Ball – Partner, Shakespeare Martineau LLP / AMPA
Andrew Gall – Head of Savings & Economics, Building Societies Association
Danielle Crompton – Programme Director – Executive Education at Cambridge Institute for Sustainability Leadership